Nest Egg

A new real estate investment platform targeted at millennials and first time buyers.

This is the mobile hero image.

Themes

UI Design

Interaction Design

Project Advisor

John Salisbury

Tools

Adobe XD

Adobe Illustrator

Adobe Photoshop

Timeline

4 months

November 2019 - February 2020

Intro

Real Estate is Intimidating. Nest Egg Can Help

Real estate investment is an increasingly popular way for individuals to achieve financial security. It is an exciting and emotional experience, but often complicated.

Nest Egg is a new type of Real Estate website that helps first time real estate investors break into the market. The site is designed to be minimal and clear in order to make the interface approachable regardless of your experience level.

This is the intro image.
38% Millennial Share of Buyers Millennials make up the largest share of home buyers in the United States
86% First Time Home Buyers 86% of Younger Millennials (20-29 years old) and 52% of Older Millennials (30-40) are first time home buyers.

Key Research Insight

Existing Blogs and Websites Don’t Support Inexperienced Buyers

While there are plenty of blogs and agencies providing information, often, buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range

New Buyers This web app is made primarily for new, small- scale property buyers who are looking to invest for additional income or financial security
User Friendly This will be a user-friendly, responsive web app containing a database of available residential properties and land, and comprehensive information on each listing.
On the Go Buyers will use this tool at home or on the go. Users can search for properties anywhere, as long as they’re logged in on a device.
Modern This web app will be designed to look sleek and modern in order to capture a younger audience.

DESIGN DIRECTION

A Mobile First Approach

To begin the process, I sketched out multiple design ideas in order to discover which interfaces would provide the best user experience while appealing to a younger audience.

An image of hand drawn sketches of the Nest Egg interface.

Switching to adobe xd

A Journey to High Fidelity

Once I had a basic design direction, I decided to switch over to Adobe XD in order to create high fidelity mockups of my designs. This allowed me to create components, adjust my designs more easily, and create a new design system that resulted in a consistent visual design.

An image of hand drawn sketches of the Nest Egg interface.

Nest Egg

The Final Product

Personalized Listings Creating a personalized experience was of the utmost importance when creating Nest Egg. Using this onboarding feature, users will be able to customize their preferences and get personalized listings to help them sort through the clutter.
Image of phone.
Filter Search Results Search is an integral part to finding a great property. The Nest Egg interface is designed to make it easy to find exactly what you’re looking for.
Image of phone.
Bookmark Listings Every listing has a bookmark button to make it easy for users to save their favorite listings and find them later on.
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Detailed Information Each property listing page is designed to provide users with an easy way to get detailed information about each property, so they can make informed buying decisions.
Image of phone.
Schedule Tours The primary action of each listing is to schedule a tour, so Nest Egg is designed to make that process as simple and pleasing as possible.
Image of phone.

lessons

Don’t Neglect UX Research

Nest Egg was the first project where I was asked to simply focus on the User Interface. I was handed off a package of UX research and was asked to build an interface that met the requirements of the users. With this aim in mind, I tried to simply take the research and start building.

Unfortunately, I did not feel that the research was sufficient to build an adequate user experience. I constantly found myself going back and doing the work retroactively. The lesson I learned through this process, is that even in a UI specific project, I should never neglect the need to do extensive UX research. If I had simply acknowledged the need for better UX work, I could have saved myself many pain staking hours and produced a better final project.

Feedback on the design? Want to chat over coffee about design projects? Contact me!